Brunch Bartender on Duty and Crafting Boozy Treats for You!

Dedicated Bartenders are now ON DUTY at brunch-time

every Saturday and Sunday!

Order any one of our amazingly delicious crafted cocktails all day on Saturday and Sunday!  In addition to our specialty cocktails (served every night beginning at 5pm), we also selected a few favorite recipes for BRUNCH TIME COCKTAILS!

SANGRITA (with a tequila/mezcal split)

BERGAMONT DERBY

COLD BLACK HEART (with yellow chartreuse whipped cream)

our full bar menu

*WE NOW ACCEPT CREDIT CARDS

TheWest-CreditCardsAccepted

SANGRITA!
SANGRITA
COLD BLACK HEART
COLD BLACK HEART

 

 

 

 

 

 

 

 

 

 

 

ADWEEK Interviews Locals about Starbucks Opening in Williamsburg

adweek-logoAdweek was out and about in the neighborhood interviewing us locals.  Several different perspectives come into play. They were definitely going for the anti-Starbucks voice, and they got it.  Very calm and logically explained, its the comment trolls that just assign anyone around here with the Hipster label… making it a bad word, commenting irately.  Fine then, we will just assume that all of the haters live in apartment/condo/duplex complexes parked behind some strip mall plaza in the middle of nowhere.

Quick history: for many years Williamsburg was devoid of corporate branding.  It felt independently strong, with all of the old time businesses and newer businesses operating side-by-side.  This is of course after all of the criminal of the bike gangs got squashed, and the drug dealers, and no good thugs got pushed out… when 80 something year old Marie (who was born on Marcy Ave.) could finally breathe a sigh of relief.  Who remembers walking home from their restaurant job in the city, with wine key in hand?

There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video]

Hint: Not that great By Alfred Maskeroni, John Tejada

Newsweek: The West and other shops not afraid of the big bad Starbucks in Williamsburg

Newsweek called in for an interview, they along with the WSJ have made this a National News story… meanwhile, the Gaza strip is an ongoing hot mess, to say the very least.  But alas, the quality of our local community is an important topic, and so is the support of small business.

Most of the local coffee shops, including the West, understand that what we offer and what the corporate giant packages are two different products.  Yet, we must admit that Starbucks made coffee a national ‘thing’ on a more refined level, and where local shops come into play is to continue that refining practice that SB struggles with because of their cantankerous size.

Battle of Brews—Newsweek-thewest-press

 

The WG News—Battle of the Brews The West Coffee Shop’s New Starbucks Neighbor

WG News wrote a great piece about the signaling shift to corporate franchises claiming their stake in New York City’s most loved and hated neighborhood.  Topping the article off with a fitting Mae West quote:

Esther Bell, owner of the Union Avenue cocktails ‘n coffee joint named after Bushwick-born bombshell Mae West, is a dame that knows the ropes, and, according to Mae: “A dame that knows the ropes isn’t likely to get tied up.”

 

WGNews-BattleoftheBrews

Gothamist Weighs in on the Battle of the Brews—Williamsburg’s 1st Starbucks The West’s New Neighbor

Gothamist stopped by the to-go window the other day.  

The Gotham heavy weight weighs in on the corporate giants invading our neighborhoods, and their locally businesses.  And no, menu changes have nothing to do with Starbucks, and we’re not phasing out our sandwiches, probably adding new selections.  (and we now have Charcuterie)  We’re happy that the onlinosphere is including us in its coverage of the gluttonous green lady laying down its crab-hands in the hood.  So often in today’s media glut, news junkies just want to know what’s new or what got shuttered.   How about we support stability?

Thank you Gothamist

Gothamist-BattleofBrews

 

 

 

 

<a href="https://maps.google.com/maps?q=379+Union+Avenue,+Brooklyn,+NY&hl=en&sll=40.697488,-73.979681&sspn=0.704873,1.377411&oq=379+union+&hnear=379+Union+Ave,+Brooklyn,+Kings,+New+York+11211&t=m&z=16" target="_blank">379 Union Ave. Brooklyn, NY 11211</a>